In the case that you're still thinking that a globalized world means less attention to adaptation of local cultures, read this.
New York Times article, April 18th: http://www.nytimes.com/2010/04/18/arts/18abroad.html?th&emc=th
An excerpt:
"The common denominator of popular culture ...seems to have just intensified the need people now feel to distinguish themselves from it. And global technology has made this easier by providing countless individuals, microcultures and larger groups and movements with cheap and convenient means to preserve and disseminate themselves. Years ago a language like Cimbrian, a Bavarian dialect today preserved by just a few hundred speakers in northern Italy, would have been doomed to extinction; now Cimbrian speakers, according to a recent German newspaper article, turn out to be getting their own online newspaper and television show. The language is being sustained by the same global forces that might promise to doom it."
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